Surfgirl magazine is one of only 2 dedicated female surf magazines and always delivers on bringing the most upto date information, news and products to the female surf industry.
We have supported the ladies surf market from day one, viewing it as a very important part of our future as a business. Currently ladies clothing makes up about 40% of our business and we had been looking at growing this, surfgirl were also looking at offering a range of clothing products. We got together over a surf and came up with a concept to show the world how important the female surf market is.
The collection really proved to us how strong the message was and the product range ended up being sold to female surfers across the globe.
"WORKING WITH SUCH An INFLUENTIAL GIRLS SURF MAGAZINE helped us to reach our female customers"
The project was a slogan to bring attention to the rest of the world that yes 'girls surf too' this slogan became an instant hit and we set about designing and manufacturing a small collection of ladies clothing.
The collection consisted of a range of handmade t-shirt's which were dip dyed mixed with some hand printed japanese fabric as a check pocket. We then printed the statement logo 'girls surf too' across the back. To further enhance the collection we added a range of totes and cushions to bring the collection into the home.
"WE HAVE ALWAYS SUPPORTED THE FEMALE SURF MARKET, THIS IS STILL A HUGE FOCUS FOR US"
The collection was very well received and those who managed to get there hands on any of the collection ended up with a one-off unique hand made product.